Revamping an Aussie Immigration Compliance Website: A Case Study on Complize’s Transformation
From Outdated to Outstanding: Enhancing User Experience and Conversions
Project Overview
Stepping into my first international project, I had the opportunity to collaborate with Complize, a pioneering team in the Australian GovTech industry. This was an exciting challenge — fully redesigning their existing website and developing the new site on HubSpot while streamlining their HubSpot CRM workflows for greater efficiency. The ultimate goal? To create a fresh digital brand identity resonating with their compliance product and target audience, boosting demo bookings and attracting new customers.
Before & After: Addressing the Challenges
The original Complize website was plagued with significant UX issues, resulting in a confusing user experience and high bounce rates. The site was outdated and poorly designed, failing to make a strong first impression. My mission was clear: give the website a complete facelift, transforming it into a sleek, user-friendly platform that effectively promoted their immigration compliance solutions.